ProfitBrand : how to increase the profitability, accountability & sustainability of brands /

Nick Wreden passionately believes that it is time for brand managers, CEOs and CFOs to speak the same language. Brand managers need to lift their heads above the buzz of marketing and advertising jargon and understand the strategic imperatives of business: profitability, accountability and sutainabi...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Wreden, Nick
Format: Électronique eBook
Langue:Inglés
Publié: London ; Sterling, VA : Kogan Page, ©2005.
Sujets:
Brand name products > Management.
Branding (Marketing)
Marketing.
Relationship marketing.
Customer relations.
Marketing
Produits de marque > Gestion.
Stratégie de marque.
Marketing relationnel.
branding.
marketing.
Sales & marketing.
BUSINESS & ECONOMICS > Advertising & Promotion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Brand name products > Management
Customer relations
Relationship marketing
Brands and branding.
Sales and marketing.
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