Tourism SMEs, service quality, and destination competitiveness /

This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Jones, Eleri Ellis, Haven-Tang, Claire
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wallingford, UK ; Cambridge, MA : CABI Pub., ©2005.
Colección:CAB books.
Temas:
Tourism.
Small business.
BUSINESS & ECONOMICS > Industries > Hospitality, Travel & Tourism.
Destinations.
Government policy.
Marketing.
Models.
Personnel.
Small businesses.
Tourism development.
Tourism policy.
Tourist industry.
Small business
Tourism
toerisme
tourism
kwaliteit
quality
kleine bedrijven
small businesses
platteland
rural areas
hotels
restaurants
hospitality industry
plattelandstoerisme
rural tourism
hotelcatering
hotel catering
vrijetijdsvoorzieningen
leisure services
middelgrote bedrijven
medium sized businesses
Toerisme
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