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Social responsibility and marketing /
The idea that an organisation is not formedmerely to provide benefit to its shareholdersis not a new concept. Some owners ofbusinesses have always recognised aresponsibility to other stakeholders and thisis evident from the early days of theIndustrial Revolution.
| Call Number: | Libro Electrónico |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
[Bradford, West Yorkshire, England] :
[Emerald],
[2002]
|
| Series: | Management decision ;
v. 40, no. 4. |
| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- Abstracts & keywords; Editorial; Including ourselves; ''Know your customer''; Narratives of sustainable ways of living; Rekindling community spirit and identity; Local economic trading schemes and their implications for marketing assumptions, concepts and practices; Anti-corporate protest as consumer spectacle; ''The first time I took acid I was in heaven""; Measuring brand associations for museums and galleries using repertory grid analysis; Consumer segmentation in the grey market relative to rehabilitation products