Rumors and rumor control : a manager's guide to understanding and combatting rumors /

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This project offers a thorough examination of rumours and proposes strategies for organizations to use in combatting rumours that occur both internally and externally. Author Allan J. Kimmel explores the rumour phenomenon and distinguishes it as a distinct form of communication.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Kimmel, Allan J.
Format: Electronic eBook
Language:Inglés
Published: Mahwah, NJ : Lawrence Erlbaum, 2004.
Series:LEA's communication series.
Subjects:
Communication in management.
Rumor.
Crisis management.
Communication en gestion.
Rumeur.
Gestion de crise.
BUSINESS & ECONOMICS > Public Relations.
Communication in management
Crisis management
Rumor
Geruchten.
Crisisbeheersing.
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