Consumer psychology of tourism, hospitality and leisure. Volume 3 /
This book focuses on consumer behaviour in the context of tourism, hospitality and leisure. It comprises of 8 parts that discuss: attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attra...
Cote: | Libro Electrónico |
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Format: | Électronique Actes de congrès eBook |
Langue: | Inglés |
Publié: |
Wallingsford, Oxfordshire ; Cambridge, MA :
CABI Pub.,
©2004.
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Accès en ligne: | Texto completo |