Conquering consumerspace : marketing strategies for a branded world /

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Welcome to consumerspace, where reality is branded, life and commerce are indistinguishable, and we are what we buy.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Solomon, Michael R.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, ©2003.
Temas:
Branding (Marketing)
Consumers' preferences.
Customer relations.
Produits de marque > Commercialisation.
Consommateurs > Préférences.
Relations avec la clientèle.
Stratégie de marque.
branding.
BUSINESS & ECONOMICS > Advertising & Promotion.
Consumers' preferences
Customer relations
Andre fag (naturvidenskab og teknik) > Andre fag
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Ch. 1. Now Entering Consumerspace: Welcome to a Branded World
  • Ch. 2. How Products Get Their Meaning in Consumerspace
  • Ch. 3. O Pioneers!: Scanning Global Youth Culture
  • Ch. 4. Here's Where You Can Stick Your Ad: Customers Talk Back
  • Ch. 5. From Pawns to Partners: Turning Customers into Codesigners
  • Ch. 6. Virtual Voices: Building Consumerspace Online
  • Ch. 7. Disneyfication of Reality: Building Consumerspace Offline
  • Ch. 8. I Buy, Therefore I Am: Shopping in Consumerspace
  • Ch. 9. Trouble in Paradise: Culture Jamming in Consumerspace
  • Ch. 10. Simply, Consumerspace.

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