Conquering consumerspace : marketing strategies for a branded world /

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Welcome to consumerspace, where reality is branded, life and commerce are indistinguishable, and we are what we buy.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Solomon, Michael R.
Format: Electronic eBook
Language:Inglés
Published: New York : AMACOM, ©2003.
Subjects:
Branding (Marketing)
Consumers' preferences.
Customer relations.
Produits de marque > Commercialisation.
Consommateurs > Préférences.
Relations avec la clientèle.
Stratégie de marque.
branding.
BUSINESS & ECONOMICS > Advertising & Promotion.
Consumers' preferences
Customer relations
Andre fag (naturvidenskab og teknik) > Andre fag
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