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Conquering consumerspace : marketing strategies for a branded world /

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Welcome to consumerspace, where reality is branded, life and commerce are indistinguishable, and we are what we buy.

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Solomon, Michael R.
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	New York : AMACOM, ©2003.
Temas:	Branding (Marketing) Consumers' preferences. Customer relations. Produits de marque > Commercialisation. Consommateurs > Préférences. Relations avec la clientèle. Stratégie de marque. branding. BUSINESS & ECONOMICS > Advertising & Promotion. Consumers' preferences Customer relations Andre fag (naturvidenskab og teknik) > Andre fag
Acceso en línea:	Texto completo

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