Advertising and consumer citizenship : gender, images, and rights /

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Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Co...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Cronin, Anne M., 1967-
Format: Electronic eBook
Language:Inglés
Published: London : Routledge, 2000.
Series:Transformations.
Subjects:
Advertising > Psychological aspects.
Consumer behavior.
Sex role in advertising.
Publicité > Aspect psychologique.
Consommateurs > Comportement.
Rôle selon le sexe dans la publicité.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising > Psychological aspects
Consumer behavior
Sex role in advertising
Advertising.
Commerce.
Business & Economics.
Business and Management.
Online Access:Texto completo
Table of Contents:
  • Book Cover; Title; Contents; Plates; Series editors' preface; Acknowledgements; Introduction; 1 The individual, the citizen and the consumer; 2 Advertising knowledges; 3 Advertising, texts and textual strategies; 4 Branding vision; 5 Female visions; 6 Visual epistemologies and new consumer rights; Appendix; Notes; Bibliography; Index.

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