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Internet Marketing, 4th Edition
INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above...
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| Format: | Book |
| Language: | Inglés |
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United States of America :
Cengage Learning,
2018
United States of America : |
| Edition: | fourth edition |
| Subjects: | |
| Online Access: | Texto completo |
| Summary: | INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal.<br><b>Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version. </b></br> |
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| Physical Description: | 1 online resource |
| ISBN: | 9780357441275 |