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Sports and Entertainment Marketing Updated, Precision Exams Edition, 4th Edition

SPORTS AND ENTERTAINMENT MARKETING, 4E incorporates feedback from instructors across the country. It includes expanded coverage, updated content, and exciting new features. The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing funct...

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Bibliographic Details
Main Author: Ken Kaser; Dotty B. Oelkers (Author)
Format: Book
Language:Inglés
Published: United States of America : Cengage Learning, 2018
United States of America :
Edition:fourth edition
Subjects:
Online Access:Texto completo

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