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Small Business Management: Launching & Growing Entrepreneurial Ventures, 19th Edition

Follow the dream of owning a successful small business with the insights found in Longenecker/Petty/Palich/Hoy's market-leading SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 19E. This market-leading book provides the practical concepts, entrepreneurial insights, and...

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Bibliographic Details
Main Author: Justin G. Longenecker; J. William Petty; Leslie E. Palich; Frank Hoy (Author)
Format: Book
Language:Inglés
Published: United States of America : Cengage Learning, 2019
United States of America :
Edition:19th edition
Subjects:
Online Access:Texto completo
Description
Summary:Follow the dream of owning a successful small business with the insights found in Longenecker/Petty/Palich/Hoy's market-leading SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 19E. This market-leading book provides the practical concepts, entrepreneurial insights, and comprehensive resources you'll find essential both now and throughout your management future. The book places you in the role of decision-maker, allowing you to immediately apply what you've learned to current challenges in today's small businesses. The authors provide the background you need to create, manage and analyze a business plan for your own venture. Unforgettable examples, current cases and coverage of the most current developments in business management today keep this engaging book as current and practical now as it was when it led the market with its first edition more than 50 years ago.<br><b>Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version. </b></br>
Physical Description:1 online resource
ISBN:9780357039403