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Making a Difference Through Marketing A Quest for Diverse Perspectives /
This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. As such, it provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in makin...
| Cote: | Libro Electrónico |
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| Collectivité auteur: | |
| Autres auteurs: | , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Singapore :
Springer Nature Singapore : Imprint: Springer,
2016.
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| Édition: | 1st ed. 2016. |
| Sujets: | |
| Accès en ligne: | Texto Completo |