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Ripple Effect How Empowered Involvement Drives Word of Mouth /
Everyone in marketing is talking about word of mouth (WOM). At a time when traditional advertising is struggling, conversations between consumers - the most trusted source of product information - have taken on an entirely new dimension on the Internet. While considerable research on the effects and...
| Cote: | Libro Electrónico |
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| Format: | Électronique eBook |
| Langue: | Inglés |
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Wiesbaden :
Gabler Verlag : Imprint: Gabler Verlag,
2009.
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| Édition: | 1st ed. 2009. |
| Collection: | Forschungsgruppe Konsum und Verhalten,
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| Accès en ligne: | Texto Completo |