Cargando…
Analytical CRM Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings /
The ever-increasing amount of individual-level customer data generated by loyalty programs opens new perspectives for customer relationship management (CRM). Yet, recent analyses have shown that a huge fraction of CRM projects fail to deliver the good at the bottom line. One of the main reasons for...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Wiesbaden :
Gabler Verlag : Imprint: Gabler Verlag,
2009.
|
| Edición: | 1st ed. 2009. |
| Colección: | Applied Marketing Science / Angewandte Marketingforschung,
|
| Temas: | |
| Acceso en línea: | Texto Completo |