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Empowering Brands with Customer Integration Classification, Benefits and Success Factors /
Jörg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success fa...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
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| Format: | Électronique eBook |
| Langue: | Inglés |
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Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2016.
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| Édition: | 1st ed. 2016. |
| Collection: | BestMasters,
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| Accès en ligne: | Texto Completo |