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eBusiness & eCommerce Managing the Digital Value Chain /
This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to bu...
| Cote: | Libro Electrónico |
|---|---|
| Auteurs principaux: | , |
| Collectivité auteur: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2009.
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| Édition: | 1st ed. 2009. |
| Sujets: | |
| Accès en ligne: | Texto Completo |