Revenue Management with Flexible Products Models and Methods for the Broadcasting Industry /

Remarkable features of revenue management (RM) problems in the cargo, manufacturing and broadcasting industries are so-called flexible products. "Flexibility" means that the actual mode of production is not defined at the time of purchase, but can be chosen later on by the service provider...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Müller-Bungart, Michael (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:Inglés
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2007.
Edition:1st ed. 2007.
Series:Lecture Notes in Economics and Mathematical Systems, 596
Subjects:
Industrial organization.
Operations research.
Advertising media planning.
Marketing.
Organization.
Operations Research and Decision Theory.
Media Planning.
Online Access:Texto Completo
Table of Contents:
  • Defining Revenue Management
  • Capacity Control and Overbooking
  • Recent Advances in Revenue Management
  • Evaluating Revenue Management Techniques: Instance Generation
  • Simulation of Stochastic Demand Data Streams
  • Revenue Management in Broadcasting Companies
  • Conclusion.

Similar Items