Marketing Communication Policies

By summing up the authors' lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Busch, Rainer (Author), Seidenspinner, Margarete (Author), Unger, Fritz (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:Inglés
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2007.
Edition:1st ed. 2007.
Subjects:
Telemarketing.
Internet marketing.
Marketing.
Digital Marketing.
Online Access:Texto Completo

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