UX Redefined Winning and Keeping Customers with Enhanced Usability and User Experience /

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally deve...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Robier, Johannes (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:Inglés
Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edition:1st ed. 2016.
Series:Management for Professionals,
Subjects:
Marketing.
Psychology, Industrial.
Sales management.
Work and Organizational Psychology.
Sales and Distribution.
Online Access:Texto Completo
Table of Contents:
  • The Reason to Believe?
  • The Path Towards Simplicity
  • The Path Towards Emotion and Experience
  • True Influence
  • Ensuring Conviction
  • The Reason to Believe.

Similar Items