Web Design and Marketing Solutions for Business Websites

The best business websites serve their readers with strong content, well-architected design, and a focus on usability, readability, and accessibility. This book covers the fundamental aspects of building a website that works for the company, not against it. It covers the essentials of strong copywri...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Potts, Kevin (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:Inglés
Published: Berkeley, CA : Apress : Imprint: Apress, 2007.
Edition:1st ed. 2007.
Subjects:
Internet programming.
Software engineering.
Web Development.
Software Engineering.
Online Access:Texto Completo
Table of Contents:
  • Overview
  • Content
  • Accessibility
  • Architecture and Navigation
  • The Homepage
  • The about Section
  • Products and Services
  • Independent Validation
  • The Corporate Blog
  • Customer Support
  • Contingency Planning
  • Legalese
  • Search Engine Optimization
  • Outbound Marketing
  • Online Advertising.

Similar Items