More Than a Showroom Strategies for Winning Back Online Shoppers /

The growing phenomenon of showrooming plagues sales managers and small retailers in ever increasing numbers as technology has evolved to create smarter and more empowered consumers. Showrooming refers to the phenomenon of consumers - or potential consumers - browsing products in a retail store, and...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Bachrach, Daniel G. (Author), Ogilvie, Jessica (Author), Rapp, Adam (Author), Calamusa IV, Joe (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:Inglés
Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
Edition:1st ed. 2016.
Subjects:
Technological innovations.
Sales management.
Marketing.
Sociology.
Retail trade.
Innovation and Technology Management.
Sales and Distribution.
Trade and Retail.
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