Extending the Business Network Approach New Territories, New Technologies, New Terms /

Contributing pioneering new research, this innovative book proposes new ways and directions in which to extend the influential 'business networks perspective' approach to doing business. While previous research has focused upon relationships with customers and suppliers, the authors argue...

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Bibliographic Details
Call Number:Libro Electrónico
Corporate Author: SpringerLink (Online service)
Other Authors: Thilenius, Peter (Editor), Pahlberg, Cecilia (Editor), Havila, Virpi (Editor)
Format: Electronic eBook
Language:Inglés
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Edition:1st ed. 2016.
Subjects:
International economic integration.
Globalization.
Customer relations-Management.
Emerging Markets and Globalization.
Customer Relationship Management.
Online Access:Texto Completo

Internet

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