Contemporary Wine Marketing and Supply Chain Management A Global Perspective /

Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Flint, Daniel J. (Author), Golicic, Susan L. (Author), Signori, Paola (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:Inglés
Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
Edition:1st ed. 2016.
Subjects:
Management.
Marketing.
International business enterprises.
Sales management.
Strategic planning.
Leadership.
Business logistics.
International Business.
Sales and Distribution.
Business Strategy and Leadership.
Supply Chain Management.
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