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New Product Development An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions /
The challenge of managing a business enterprise today is to ensure that it can remain efficient and competitive in a dynamic marketplace characterized by high competition, unstable demands, heterogeneous market segments, and short product life cycles. Increasing the pace of new product introduction...
| Cote: | Libro Electrónico |
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| Auteurs principaux: | , |
| Collectivité auteur: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
New York, NY :
Springer US : Imprint: Springer,
2005.
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| Édition: | 1st ed. 2005. |
| Sujets: | |
| Accès en ligne: | Texto Completo |