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Artificial intelligence in marketing /
Review of Marketing Researchpushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald Publishing Limited,
2023.
|
| Edición: | First edition. |
| Colección: | Review of marketing research ;
v. 20. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
| 005 | 20231005004200.0 | ||
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| 008 | 230311s2023 enk ob 001 0 eng d | ||
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| 019 | |a 1372130750 | ||
| 020 | |a 9781802628753 |q electronic book | ||
| 020 | |a 1802628754 |q electronic book | ||
| 020 | |a 9781802628777 |q (electronic bk.) | ||
| 020 | |a 1802628770 |q (electronic bk.) | ||
| 020 | |z 1802628762 | ||
| 020 | |z 9781802628760 | ||
| 029 | 1 | |a AU@ |b 000073861860 | |
| 029 | 1 | |a AU@ |b 000074095301 | |
| 035 | |a (OCoLC)1372394953 |z (OCoLC)1372130750 | ||
| 050 | 4 | |a HF5415.125 |b .A78 2023 | |
| 082 | 0 | 4 | |a 658.80028563 |2 23 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Artificial intelligence in marketing / |c edited by K. Sudhir and Olivier Toubia ; editor-in-chief, Naresh K. Malhotra. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Bingley, UK : |b Emerald Publishing Limited, |c 2023. | |
| 300 | |a 1 online resource (345 p.). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Review of Marketing Research ; |v volume 20 | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 8 | |a Cover -- ARTIFICIAL INTELLIGENCE IN MARKETING -- REVIEW OF MARKETING RESEARCH -- EDITORIAL ADVISORY BOARD -- ARTIFICIAL INTELLIGENCE IN MARKETING -- Copyright -- CONTENTS -- ABOUT THE EDITOR-IN-CHIEF -- ABOUT THE VOLUME EDITORS -- ABOUT THE CONTRIBUTORS -- INTRODUCTION -- The State of AI Research in Marketing: Active, Fertile, and Ready for Explosive Growth -- 1 Introduction -- 2 The Marketing-AI Ecosystem -- 2.1 Organizing Existing Research on AI in Marketing -- 3 The Chapters -- 3.1 Marketing Purpose of AI -- 3.1.1 Aiding Marketing Decisions -- 3.1.2 Market Research -- 3.2 Data | |
| 505 | 8 | |a 3.3 Algorithms and Methods -- 3.4 AI's Impact on Consumers and Society and Vice Versa -- 4 Opportunity Identification for AI Research -- 5 Conclusion -- References -- The Economics of Artificial Intelligence: A Marketing Perspective -- Abstract -- 1 Introduction -- 2 Economic Framework of AI -- 3 Level of Impact of AI -- 3.1 Prediction -- 3.2 Decisions -- 3.3 Tools -- 3.4 Strategy -- 3.5 Society -- 4 Agenda for Future Work -- 5 Conclusion -- References -- AI and Personalization -- Abstract -- 1 Introduction -- 2 Problem Definition -- 3 Methodological Approaches to Personalization | |
| 505 | 8 | |a 3.1 Scalability -- 3.2 Generalizability and Counterfactual Validity -- 3.3 Online and Interactive Methods -- 3.4 Dynamic Methods -- 4 Evaluation -- 4.1 Direct Method -- 4.2 Inverse Propensity Score Estimator -- 4.3 Doubly Robust Method -- 4.4 Extensions to Special Settings -- 4.5 Alternative Approaches -- 5 Returns to Personalization -- 6 Personalization and Welfare -- 6.1 Search Cost -- 6.2 Privacy -- 6.3 Fairness -- 6.4 Polarization -- 7 Conclusion and Directions for Future Research -- 7.1 Signal-To-Noise Ratio -- 7.2 Multiple Objectives and Long-Term Outcomes -- 7.3 Time Drifts | |
| 505 | 8 | |a 7.4 Strategic Behavior and Equilibrium Analysis -- Notes -- References -- Artificial Intelligence and Pricing -- Abstract -- 1 Introduction -- 2 Firms Implementing AI for Pricing -- 2.1 Dynamic Pricing: Real-Time Swings in Demand and Supply -- 2.2 Personalized Pricing: Price Discrimination -- 2.3 Price Experimentation: Demand Learning -- 3 Consequences of AI for Pricing -- 3.1 Dynamic Pricing -- 3.2 Personalized Pricing -- 3.3 Algorithmic Collusion -- 4 Summary -- Notes -- References -- Leveraging AI for Content Generation: A Customer Equity Perspective -- Abstract | |
| 505 | 8 | |a 1 The Potential for AI Throughout the Customer Journey -- 2 The Potential for Content Generation -- 2.1 Generating Textual Content With Language Models -- 2.2 Generating Synthetic Images -- 3 Supporting Customer Equity Management With Content Generation -- 3.1 Customer Acquisition -- 3.2 Relationship Development -- 3.3 Customer Retention -- 4 Considerations for the Use of AI-Supported Content Generation -- 4.1 Consumer Reactions -- 4.2 Potential Abuse and the Need for Regulation -- 4.3 Workforce Implications -- 5 Conclusion -- Notes -- References -- Artificial Intelligence and User-Generated Data Are Transforming How Firms Come to Understand Customer Needs | |
| 520 | |a Review of Marketing Researchpushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on April 25, 2023). | ||
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 650 | 0 | |a Artificial intelligence |x Marketing applications. | |
| 650 | 7 | |a Sales & marketing. |2 bicssc | |
| 650 | 7 | |a Business & Economics |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a Artificial intelligence |x Marketing applications. |2 fast |0 (OCoLC)fst02021895 | |
| 700 | 1 | |a Sudhir, K., |e editor. | |
| 700 | 1 | |a Toubia, Olivier, |e editor. | |
| 700 | 1 | |a Malhotra, Naresh K., |e editor. | |
| 776 | 0 | 8 | |i Print version: |a Malhotra, Naresh K. |t Artificial Intelligence in Marketing |d Bingley : Emerald Publishing Limited,c2023 |z 9781802628760 |
| 830 | 0 | |a Review of marketing research ; |v v. 20. | |
| 856 | 4 | 0 | |u https://emerald.uam.elogim.com/insight/publication/doi/10.1108/S1548-6435202320 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL7209517 | ||
| 938 | |a YBP Library Services |b YANK |n 19577396 | ||
| 938 | |a EBSCOhost |b EBSC |n 3395024 | ||
| 994 | |a 92 |b IZTAP | ||