Artificial intelligence in marketing /

Review of Marketing Researchpushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).

Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Sudhir, K. (Editor), Toubia, Olivier (Editor), Malhotra, Naresh K. (Editor)
Format: Electronic eBook
Language:Inglés
Published: Bingley, UK : Emerald Publishing Limited, 2023.
Edition:First edition.
Series:Review of marketing research ; v. 20.
Subjects:
Artificial intelligence > Marketing applications.
Sales & marketing.
Business & Economics > Marketing > General.
Online Access:Texto completo

Internet

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