Products for conscious consumers : developing, marketing and selling ethical products /

"Consumers are becoming more conscious of the ethical footprint of the products they buy. In the age of hyper-connectivity and globalisation, numerous consumers are aware of what companies do and how they produce. Thus, sustainability and CSR can no longer be used as "greenwashing" st...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Ogunyemi, Kemi (Editor ), Burgal, Vanessa (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, United Kingdom : Emerald Publishing, 2022.
Edición:First edition.
Temas:
Consumption (Economics) > Moral and ethical aspects.
Consumer behavior > Moral and ethical aspects.
Green marketing.
Consommateurs > Comportement > Aspect moral.
Marketing vert.
Business ethics & social responsibility.
Business & Economics > Business Ethics.
Consumer behavior > Moral and ethical aspects
Consumption (Economics) > Moral and ethical aspects
Green marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • PART A. ETHICAL MARKETING
  • Chapter 1: Products for Conscious Consumers
  • A General Introduction / Vanessa Burgal
  • Chapter 2. Ethical Marketing: Concepts and Reasons / Rehema Kagendo-Kiarie
  • Chapter 3. Ethical Marketing: from Product Ideation to Commercialisation / Adriana Aschl
  • Chapter 4. The Value of Consumer Awareness and Corporate Social Responsibility in Marketing: An Overview / Chibueze Clinton and Sarvjeet Kaur Chatrath
  • Part B. CONSUMER ETHICS
  • Chapter 5. The Relationship Between Marketing and Consumer Choices / Mario di Giulio, Maria Angela Maina, Kimberly Muriethi, Livia Canepa, and Sophie Gai
  • Chapter 6. Dimensions of Conscious Consumption / Julia N. Solovjova, Oksana Yuldasheva, and Olga Konnikova
  • Chapter 7. Nudging and Boosting towards Sustainable Food Choices
  • A Systematic Literature Review of Cognitively Oriented Measures / Julia Winterstein
  • Part C. ENVIRONMENTAL MARKETING
  • Chapter 8. Considering the Short-term and Long-term Impact of Products and Services on the Planet / Okechukwu Amah and Segun Jones
  • Chapter 9. Marketing Sustainability
  • A Critical Consideration of Environmental Marketing Strategies / Madhavi Venkatesan
  • Chapter 10. CSR: A Business Gimmick? / Fadwa Chaker
  • Part D. MARKETING FOR SOCIETY
  • Chapter 11. Ethical New Product Development: A Case of Digital Loans Products in Kenya / Thaisaiyi Zephania Opati
  • Chapter 12. Developing Good Goods and Services that Serve the Consumer / James Ngugi Njuguna
  • Chapter 13. Learning as We Go: Responsibility, Sustainability, and the Marketing Function / Kemi Ogunyemi.

Ejemplares similares