Products for conscious consumers : developing, marketing and selling ethical products /

"Consumers are becoming more conscious of the ethical footprint of the products they buy. In the age of hyper-connectivity and globalisation, numerous consumers are aware of what companies do and how they produce. Thus, sustainability and CSR can no longer be used as "greenwashing" st...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Ogunyemi, Kemi (Editor ), Burgal, Vanessa (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, United Kingdom : Emerald Publishing, 2022.
Edición:First edition.
Temas:
Consumption (Economics) > Moral and ethical aspects.
Consumer behavior > Moral and ethical aspects.
Green marketing.
Consommateurs > Comportement > Aspect moral.
Marketing vert.
Business ethics & social responsibility.
Business & Economics > Business Ethics.
Consumer behavior > Moral and ethical aspects
Consumption (Economics) > Moral and ethical aspects
Green marketing
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