New perspectives on critical marketing and consumer society /

"Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. These challenges in the marketplace are being driven by international, social and technological advances. New Perspectives on Critical Marketing and Consumer S...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Ritch, Elaine L. (Editor ), McColl, Julie (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley : Emerald Publishing, 2021.
Edición:First edition.
Temas:
Marketing.
Consumer behavior.
Consumption (Economics) > Technological innovations.
Marketing > Technological innovations.
Marketing
Consommateurs > Comportement.
Marketing > Innovations.
marketing.
Sales & marketing.
Business & Economics > Marketing > General.
Consumer behavior
Marketing > Technological innovations
Consumentengedrag
Electronic Book
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Chapter 1: Introduction / Julie McColl and Elaine L. Ritch
  • Part 1: Disruption and the digital landscape
  • Chapter 2: Disruptive Innovation / Elaine L. Ritch and Julie McColl
  • Chapter 3: The changing landscape of consumerism: advancing the SOR framework of stimuli that encourages impulsive online consumption / Fiona Keegan, Elaine L. Ritch and Noreen Siddiqui
  • Chapter 4: Customer-company relationships: The key dimensions and leveraging social media to build relationships / Nilay Balkan
  • Chapter 5: Data ethics: trust security and data ownership in marketing transactions / Julie McColl and Elaine L. Ritch
  • Chapter 6: Social media, social comment and the moralising media landscape / Lindsey Drylie Carey, Mary Irwin and Jennifer Anne Yule
  • Part 2: Pseudo Modernity and co-creation of experiences
  • Chapter 7: Pseudo Modernity / Elaine L. Ritch and Julie McColl
  • Chapter 8: The Customer Engagement Journey: Establishing Propositions / Cara Connell, Ruth Marciniak and Lindsey Carey
  • Chapter 9: The use of Retail Spaces as Examples of Disruption Innovation / Ruth Marciniak
  • Chapter 10: Social shopping: Implications for Store Retailing / Noreen Siddiqui
  • Chapter 11: Experiencing the experience economy / Jenny Flinn
  • Part 3: Evolutionary societies and woke branding
  • Chapter 12: Brand purpose and woke branding campaigns / Julie McColl, Elaine L. Ritch and Jennifer Hamiton
  • Chapter 13: Woke awareness for sustainability / Elaine L. Ritch and Julie McColl
  • Chapter 14: The race to the bottom: moving closer to home? / Elaine L. Ritch and Julie McColl
  • Chapter 15: Inclusive identities: challenging socially constructed perceptions of femininity, masculinity and sexuality in marketing / Elaine L. Ritch and Christopher A. Dodd
  • Chapter 16: A platform for empowerment: Social media and the social diffusion of the #MeToo movement / Stephanie Nicholson, Julie McColl and Elaine L. Ritch
  • Chapter 17: Concluding comments and future directions post Covid-19 / Elaine L. Ritch and Julie McColl.

Ejemplares similares