New perspectives on critical marketing and consumer society /

"Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. These challenges in the marketplace are being driven by international, social and technological advances. New Perspectives on Critical Marketing and Consumer S...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Ritch, Elaine L. (Editor ), McColl, Julie (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley : Emerald Publishing, 2021.
Edición:First edition.
Temas:
Marketing.
Consumer behavior.
Consumption (Economics) > Technological innovations.
Marketing > Technological innovations.
Marketing
Consommateurs > Comportement.
Marketing > Innovations.
marketing.
Sales & marketing.
Business & Economics > Marketing > General.
Consumer behavior
Marketing > Technological innovations
Consumentengedrag
Electronic Book
Acceso en línea:Texto completo

Internet

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