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New perspectives on critical marketing and consumer society /
"Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. These challenges in the marketplace are being driven by international, social and technological advances. New Perspectives on Critical Marketing and Consumer S...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Publishing,
2021.
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 050 | 4 | |a HF5415 |b .N49 2021 | |
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| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a New perspectives on critical marketing and consumer society / |c edited by Elaine L. Ritch and Julie McColl. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Bingley : |b Emerald Publishing, |c 2021. | |
| 300 | |a 1 online resource (xviii, 225 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. These challenges in the marketplace are being driven by international, social and technological advances. New Perspectives on Critical Marketing and Consumer Society is a groundbreaking textbook allowing readers to understand, critique and engage with this disrupted context. Editors Elaine L. Ritch and Julie McColl bring together a range of specialist contributors to identify and examine widespread social and technological disruptions in the marketplace, covering new topics that illustrate new consumer values, through chapters examining:disruptive innovation, 'woke' branding, data ethics, social shopping, inclusive identities, retail spaces as examples of disruption innovation. The work presents an in-depth discussion of the newest social and technological developments around marketing and consumption across core three themes, 'Disruption and the digital landscape', 'Pseudo Modernity and co-creation of experiences', 'Evolutionary societies and woke branding'. Chapters illustrate how current advances in business and marketing are looking at different approaches for a radically new landscape in marketing and consumer behaviour. New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide through changing and fast moving business and retail contexts for all upper-level students of marketing, branding and consumer behaviour--from publisher's website."--Publisher's description. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on April 12, 2021). | |
| 505 | 0 | |a Chapter 1: Introduction / Julie McColl and Elaine L. Ritch -- Part 1: Disruption and the digital landscape -- Chapter 2: Disruptive Innovation / Elaine L. Ritch and Julie McColl -- Chapter 3: The changing landscape of consumerism: advancing the SOR framework of stimuli that encourages impulsive online consumption / Fiona Keegan, Elaine L. Ritch and Noreen Siddiqui -- Chapter 4: Customer-company relationships: The key dimensions and leveraging social media to build relationships / Nilay Balkan -- Chapter 5: Data ethics: trust security and data ownership in marketing transactions / Julie McColl and Elaine L. Ritch -- Chapter 6: Social media, social comment and the moralising media landscape / Lindsey Drylie Carey, Mary Irwin and Jennifer Anne Yule -- Part 2: Pseudo Modernity and co-creation of experiences -- Chapter 7: Pseudo Modernity / Elaine L. Ritch and Julie McColl -- Chapter 8: The Customer Engagement Journey: Establishing Propositions / Cara Connell, Ruth Marciniak and Lindsey Carey -- Chapter 9: The use of Retail Spaces as Examples of Disruption Innovation / Ruth Marciniak -- Chapter 10: Social shopping: Implications for Store Retailing / Noreen Siddiqui -- Chapter 11: Experiencing the experience economy / Jenny Flinn -- Part 3: Evolutionary societies and woke branding -- Chapter 12: Brand purpose and woke branding campaigns / Julie McColl, Elaine L. Ritch and Jennifer Hamiton -- Chapter 13: Woke awareness for sustainability / Elaine L. Ritch and Julie McColl -- Chapter 14: The race to the bottom: moving closer to home? / Elaine L. Ritch and Julie McColl -- Chapter 15: Inclusive identities: challenging socially constructed perceptions of femininity, masculinity and sexuality in marketing / Elaine L. Ritch and Christopher A. Dodd -- Chapter 16: A platform for empowerment: Social media and the social diffusion of the #MeToo movement / Stephanie Nicholson, Julie McColl and Elaine L. Ritch -- Chapter 17: Concluding comments and future directions post Covid-19 / Elaine L. Ritch and Julie McColl. | |
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Consumption (Economics) |x Technological innovations. | |
| 650 | 0 | |a Marketing |x Technological innovations. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Marketing |x Innovations. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Sales & marketing. |2 bicssc | |
| 650 | 7 | |a Business & Economics |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing |x Technological innovations |2 fast | |
| 650 | 7 | |a Marketing |2 nbdbt | |
| 650 | 7 | |a Consumentengedrag |2 nbdbt | |
| 655 | 0 | 4 | |a Electronic Book |
| 700 | 1 | |a Ritch, Elaine L., |e editor. | |
| 700 | 1 | |a McColl, Julie, |e editor. | |
| 776 | 0 | 8 | |i Print version: |z 1839095571 |z 9781839095573 |w (OCoLC)1233166326 |
| 856 | 4 | 0 | |u https://emerald.uam.elogim.com/insight/publication/doi/10.1108/9781839095542 |z Texto completo |
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