Go-to-market strategies for women entrepreneurs : creating and exploring success /

This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneu...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Crittenden, Victoria Lynn (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Publishing, 2019.
Edición:First edition.
Temas:
Businesswomen.
Success in business.
Women-owned business enterprises.
Succès dans les affaires.
Entreprises appartenant à des femmes.
women-owned business enterprises.
Entrepreneurship.
Business & Economics, Women in Business.
Businesswomen
Success in business
Women-owned business enterprises
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: It's in Our DNA; Victoria L. Crittenden
  • PART I: SUCCESS STORIES OF WOMEN ENTREPRENEURS
  • 1. Mary Kay Ash: Keys to Success; Sheryl Adkins-Green
  • 2. De Nuestra Familia a La Suya: Amelia Ceja Bringing Wine to the People; Anjali S. Bal and Kelly Weidner
  • 3. Dame Anita Roddick: Transforming Personal Values and Strengths to Build and Empire; Felicia G. Lassk
  • 4. From Approval Junky to Scrappy Entrepreneur: Faith Salie's Personal Brand Success Story; Anjali S. Bal and Kelly Weidner
  • PART II: GENDER DIVERSITY DRIVING INNOVATION
  • 5. Entrepreneurship, Innovation, and Creativity: Gendered Constructs or Equal Domains?; Susan A. Andrzejewski
  • 6. Are Business Incubators' Ecosystems Inclusive of Women Entrepreneurs?; Alejandro S. Amezcua, Sheela Pandey and Nastaran Simarasl
  • 7. Shattering the Entrepreneurial Glass Ceiling Through Social Media; Nicole Dilg Beachum
  • 8. Cognitive Ambidexterity: Successful Selling by Women Entrepreneurs; Vincent Onyemah and Martha Rivera-Pesquera
  • 9. University Resources: How Prosperous Women Student Entrepreneurs Find Their Success; Sara L. Cochran
  • 10. Self-Perceived Performance of Female-owned Firms and Male-owned Firms: Insights from Black and Mexican-American Entrepreneurs; Robert A. Peterson and David Altounian
  • PART III: HURDLES IN THE GLOBAL MARKETS
  • 11. Women, Mothers, and Entrepreneurial Engagement in the Caribbean: The Challenge of Context; Ayanna F. Frederick and Talia R. Esnard
  • 12. Technology and Self-Efficacy: Empowering South Africa; Haya Ajjan, William F. Crittenden and Amaleya Goneos-Malka
  • 13. Hispanic Americans: Building Social Capital across Generations; Jennifer Zarzosa
  • 14. Social Self-Efficacy and Digital Mediums: What Indian Women Entrepreneurs Say; Paragi K. Shah and Bijal N. Mehta
  • 15. Entrepreneurial Motivation and Firm Performance in Lebanon; Rayan Abdul Al and Rania Mostafa
  • PART IV: DISRUPTION RIPE SECTORS
  • 16. Longevity: The Future for Women, Entrepreneurship and Eldercare; Janet Simpson Benvenuti
  • 17. Women in Family Firms: Unsung Heroes of Business-Owning Families; Kimberly A. Eddleston and Ghita Sabil
  • 18. Direct Selling: The Power of Women Helping Women; Victoria L. Crittenden and Kimberly Harris Bliton
  • 19. Women Entrepreneurs Rewriting the Value Proposition and Changing the Face of Sustainable Retailing; Lauren Beitelspacher
  • PART V: INVESTING IN WOMEN
  • 20. SheEO: How Reinventing the Ecosystem for Female Entrepreneurs can help Change the World; Beth S. Horowitz and Vicki Saunders
  • 21. How Entrepreneurship Solves Women's Ambition Problem; Nanette Fondas
  • 22. Women for Women in Entrepreneurship: Understanding the Role of Other Women for Women's Entrepreneurship; Lakshmi Balachandra and Prabha Dublish
  • 23. Brand Matters: Leveraging the Power of Personal Branding to Achieve Professional Success; Dawn Edmiston
  • 24. Growth-Oriented Women Entrepreneurs: Strategies for Raising Money; Candida Brush.

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