Go-to-market strategies for women entrepreneurs : creating and exploring success /

This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneu...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Crittenden, Victoria Lynn (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Publishing, 2019.
Edición:First edition.
Temas:
Businesswomen.
Success in business.
Women-owned business enterprises.
Succès dans les affaires.
Entreprises appartenant à des femmes.
women-owned business enterprises.
Entrepreneurship.
Business & Economics, Women in Business.
Businesswomen
Success in business
Women-owned business enterprises
Acceso en línea:Texto completo
Descripción
Sumario:This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.
Descripción Física:1 online resource (xiv, 294 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781789732917
1789732913
9781789732894
1789732891

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