The branding of tourist destinations : theoretical and empirical insights /

"The marketing of tourist destinations requires continuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Camilleri, Mark Anthony, 1976- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Publishing, 2019.
Edición:First edition.
Temas:
Tourism > Marketing.
Branding (Marketing)
Stratégie de marque.
branding.
SCIENCE > Earth Sciences > Geography.
TRAVEL > Budget.
TRAVEL > Hikes & Walks.
TRAVEL > Museums, Tours, Points of Interest.
TRAVEL > Parks & Campgrounds.
Tourism > Marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The marketing environment of tourist destinations / Mark Anthony Camilleri
  • Branding places and tourist destinations: a conceptualisation and review / Chung-Shing Chan and Lawal M. Marafa
  • A stakeholder approach for destination management organisations / Jeremy Fairley
  • The destination branding through multisensory experiences: case studies from Sweden / Clarinda Rorigues
  • The development of the agritourism sector in Campania, Italy / Veronica Di Caprio, Peter Wiltshier, and Valentina Della Corte
  • Using the destination's heritage, language, lifestyle, and 'made in Italy' as a tourism development model / Kamel Ben Youseefl, Martha Frield, and Guiseppe Giaccardi
  • The consumer-based brand equity of music events: two case studies from Portugal / Gisela Alves, Arnaldo Coelho, and Vitor Roque
  • Branding porto: A case study of the 'essence of wine' / Ana Pinto Borges, Elvira Viera, and Paula Rodrigues
  • Oleotourism development in Jaén, Spain / Carla Marano-Marcolini, Anna D'Auria, and Marco Tregua
  • The hotel managers' attitude towards environmental responsibility, an empirical study from Ecuador / María Dolores Sánchez-Fourenándex, Valentín-Alejandro Martínez-Fernández, Beder Gonzalo Aguilar Campoverde, and Jackson Guillermo Valverde Jaramillo
  • The moderating effect of perceived value on the relationship between country image and destination brand extension in Alanya, Turkey / Bekir Bora Dedoğlu
  • Exploring customers' attitudes towards the hospitality brands in India: a social identity perspective / Ahmad Raouf Rather.

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