The branding of tourist destinations : theoretical and empirical insights /

"The marketing of tourist destinations requires continuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Camilleri, Mark Anthony, 1976- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Publishing, 2019.
Edición:First edition.
Temas:
Tourism > Marketing.
Branding (Marketing)
Stratégie de marque.
branding.
SCIENCE > Earth Sciences > Geography.
TRAVEL > Budget.
TRAVEL > Hikes & Walks.
TRAVEL > Museums, Tours, Points of Interest.
TRAVEL > Parks & Campgrounds.
Tourism > Marketing
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