Developing insights on branding in the B2B context : case studies from business practice /

This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistake...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Koporcic, Nikolina (Editor ), Ivanova-Gongne, Maria, 1985- (Editor ), Nyström, Anna-Greta, 1979- (Editor ), Törnroos, Jan-Åke (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Publishing Limited, 2018.
Edición:First edition.
Temas:
Industrial marketing.
Business names.
Brand name products.
Marketing industriel.
Raison sociale.
Produits de marque.
Sales & marketing management.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:Texto completo

Internet

Texto completo

Items no disponibles

Detalle de Existencias desde

Ejemplares similares