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Market research methods in the sports industry /
The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald Publishing Limited,
2018.
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Front Cover; Market Research Methods in the Sports Industry; Copyright Page; Dedication; Contents; List of Tables; List of Figures; List of Graphs; About the Authors; Preface; Chapter 1 Introduction to Market Research Methods in the Sports Industry; Chapter 2 Motives for Market Research in the Sports Industry; 2.1. Market Research, Market Monitoring and Informal Data in the Sport Industry; 2.2. Marketing Concepts in Market Research in the Sport Industry; 2.3. Marketing Information Systems (MIS) of the Sport Entity; 2.4. Research of Trends in the Sport Industry.
- 2.5. Monitoring of the Environmental Changes Surrounding Sport Entities2.6. Market Research in the Sport Industry; 2.7. Sport Industry Market Monitoring and Market Research in the Narrow Sense; 2.8. Approaches to Market Research in the Sport Industry; 2.9. Market Research and Decision-Making in the Management of Sport Entities; 2.10. Marketing Research in the Sport Industry; 2.11. Objectives and Types of Market Research in the Sport Industry; Chapter 3 Simple Market Research Methods in the Sports Industry; 3.1. Benchmarking in the Sports Industry.
- 3.1.1. Types of Benchmarking in the Sports Industry3.1.2. Phases of the Benchmarking Implementation Process in the Sports Industry; 3.1.3. Benefits and Disadvantages of Benchmarking in the Sports Industry; 3.2. Web Marketing and Market Research in the Sports Industry; 3.2.1. Communication with Target Segments through Web Marketing in the Sports Industry; 3.2.2. Final Insights into Web Market Research in the Sports Industry; 3.2.3. Brief Case Study Analysis: The Effective Use of Web Marketing in the Sports Industry; 3.2.3.1. The Michigan Wolverines; 3.2.3.2. FC Bayern Munich.
- 3.2.3.3. Wings for LifeChapter 4 Business Intelligence (BI) in Market Research in the Sports Industry; Chapter 5 The Secondary Data; 5.1. The Importance of Secondary Data Research in the Sports Industry; 5.2. Internal Sources of Secondary Data in the Sports Industry Market Research; 5.3. Special Records of Secondary Data of the Sport Entity; 5.4. External Sources of Secondary Data in the Sports Industry Market Research; Chapter 6 Exploratory Research in the Sports Industry; 6.1. Secondary Data Collection for the Management of Sport Entities.
- 6.2. Research on Previous Experiences with the Given Sport Phenomenon6.3. Analysis of Selected Sport Case Studies; 6.4. Pilot Studies in the Sports Industry; 6.4.1. Group Interview; 6.4.2. In-depth Interviews; 6.4.3. Projective Techniques; 6.5. Secondary Data Analysis for Decision-Making in the Management of Sport Entities; 6.6. Decision-Making Based on the Findings of Exploratory Research in the Sports Industry; Chapter 7 Descriptive Research in the Sports Industry; 7.1. Descriptive Analysis in the Sports Industry; Chapter 8 The Primary Data.