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Market research methods in the sports industry /

The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Šerić, Neven (Autor), Ljubica, Jasenko (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Publishing Limited, 2018.
Edición:First edition.
Temas:
Acceso en línea:Texto completo