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Market research methods in the sports industry /
The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald Publishing Limited,
2018.
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | on1034988742 | ||
| 003 | OCoLC | ||
| 005 | 20231005004200.0 | ||
| 006 | m o d | ||
| 007 | cr cnu|||unuuu | ||
| 008 | 180508t20182018enka ob 001 0 eng d | ||
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| 019 | |a 1035396796 |a 1089395948 | ||
| 020 | |a 9781787541917 |q (electronic bk.) | ||
| 020 | |a 1787541916 |q (electronic bk.) | ||
| 020 | |a 9781787541931 |q (Epub) | ||
| 020 | |a 1787541932 |q (Epub) | ||
| 020 | |z 9781787541924 |q (hardcover) | ||
| 020 | |z 1787541924 |q (hardcover) | ||
| 035 | |a (OCoLC)1034988742 |z (OCoLC)1035396796 |z (OCoLC)1089395948 | ||
| 050 | 4 | |a GV716 |b .S41 2018 | |
| 072 | 7 | |a BUS |x 070000 |2 bisacsh | |
| 072 | 7 | |a KJS |2 bicssc | |
| 080 | |a 796 | ||
| 082 | 0 | 4 | |a 338.4/779 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Šerić, Neven, |e author. | |
| 245 | 1 | 0 | |a Market research methods in the sports industry / |c by Neven Šerić, Jasenko Ljubica. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Bingley, UK : |b Emerald Publishing Limited, |c 2018. | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 online resource (xx, 232 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Front Cover; Market Research Methods in the Sports Industry; Copyright Page; Dedication; Contents; List of Tables; List of Figures; List of Graphs; About the Authors; Preface; Chapter 1 Introduction to Market Research Methods in the Sports Industry; Chapter 2 Motives for Market Research in the Sports Industry; 2.1. Market Research, Market Monitoring and Informal Data in the Sport Industry; 2.2. Marketing Concepts in Market Research in the Sport Industry; 2.3. Marketing Information Systems (MIS) of the Sport Entity; 2.4. Research of Trends in the Sport Industry. | |
| 505 | 8 | |a 2.5. Monitoring of the Environmental Changes Surrounding Sport Entities2.6. Market Research in the Sport Industry; 2.7. Sport Industry Market Monitoring and Market Research in the Narrow Sense; 2.8. Approaches to Market Research in the Sport Industry; 2.9. Market Research and Decision-Making in the Management of Sport Entities; 2.10. Marketing Research in the Sport Industry; 2.11. Objectives and Types of Market Research in the Sport Industry; Chapter 3 Simple Market Research Methods in the Sports Industry; 3.1. Benchmarking in the Sports Industry. | |
| 505 | 8 | |a 3.1.1. Types of Benchmarking in the Sports Industry3.1.2. Phases of the Benchmarking Implementation Process in the Sports Industry; 3.1.3. Benefits and Disadvantages of Benchmarking in the Sports Industry; 3.2. Web Marketing and Market Research in the Sports Industry; 3.2.1. Communication with Target Segments through Web Marketing in the Sports Industry; 3.2.2. Final Insights into Web Market Research in the Sports Industry; 3.2.3. Brief Case Study Analysis: The Effective Use of Web Marketing in the Sports Industry; 3.2.3.1. The Michigan Wolverines; 3.2.3.2. FC Bayern Munich. | |
| 505 | 8 | |a 3.2.3.3. Wings for LifeChapter 4 Business Intelligence (BI) in Market Research in the Sports Industry; Chapter 5 The Secondary Data; 5.1. The Importance of Secondary Data Research in the Sports Industry; 5.2. Internal Sources of Secondary Data in the Sports Industry Market Research; 5.3. Special Records of Secondary Data of the Sport Entity; 5.4. External Sources of Secondary Data in the Sports Industry Market Research; Chapter 6 Exploratory Research in the Sports Industry; 6.1. Secondary Data Collection for the Management of Sport Entities. | |
| 505 | 8 | |a 6.2. Research on Previous Experiences with the Given Sport Phenomenon6.3. Analysis of Selected Sport Case Studies; 6.4. Pilot Studies in the Sports Industry; 6.4.1. Group Interview; 6.4.2. In-depth Interviews; 6.4.3. Projective Techniques; 6.5. Secondary Data Analysis for Decision-Making in the Management of Sport Entities; 6.6. Decision-Making Based on the Findings of Exploratory Research in the Sports Industry; Chapter 7 Descriptive Research in the Sports Industry; 7.1. Descriptive Analysis in the Sports Industry; Chapter 8 The Primary Data. | |
| 520 | |a The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 650 | 0 | |a Sports |x Marketing |x Research. | |
| 650 | 0 | |a Marketing research |x Methodology. | |
| 650 | 0 | |a Sports |x Economic aspects. | |
| 650 | 6 | |a Marketing |x Recherche |x Méthodologie. | |
| 650 | 6 | |a Sports |x Aspect économique. | |
| 650 | 7 | |a Sales & marketing. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x General. |2 bisacsh | |
| 650 | 7 | |a Marketing research |x Methodology. |2 fast |0 (OCoLC)fst01010296 | |
| 650 | 7 | |a Sports |x Economic aspects. |2 fast |0 (OCoLC)fst01130450 | |
| 700 | 1 | |a Ljubica, Jasenko, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Šerić, Neven. |t Market research methods in the sports industry. |b First edition. |d ©2018 |z 1787541924 |z 9781787541924 |w (OCoLC)1021215485 |
| 856 | 4 | 0 | |u https://emerald.uam.elogim.com/insight/publication/doi/10.1108/9781787541917 |z Texto completo |
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| 938 | |a Askews and Holts Library Services |b ASKH |n BDZ0036164796 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL5231412 | ||
| 938 | |a EBSCOhost |b EBSC |n 1695368 | ||
| 938 | |a YBP Library Services |b YANK |n 15346960 | ||
| 994 | |a 92 |b IZTAP | ||