Market research methods in the sports industry /

The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Šerić, Neven (Autor), Ljubica, Jasenko (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Publishing Limited, 2018.
Edición:First edition.
Temas:
Sports > Marketing > Research.
Marketing research > Methodology.
Sports > Economic aspects.
Marketing > Recherche > Méthodologie.
Sports > Aspect économique.
Sales & marketing.
BUSINESS & ECONOMICS > Industries > General.
Acceso en línea:Texto completo
Descripción
Sumario:The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics and sports clubs and organisations.
Descripción Física:1 online resource (xx, 232 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781787541917
1787541916
9781787541931
1787541932

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