Mastering business for strategic communicators : insights and advice from the C-suite of leading brands /

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"The most successful communication professionals today are no longer just experts at communication, but are masters of business. To serve as trusted advisors to the C-suite that help align and integrate cross-functional teams and departments across the enterprise behind business goals, communic...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Ragas, Matthew W., 1977- (Editor ), Culp, Ron, 1947- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley : Emerald Publishing Limited, 2018.
Edición:First edition.
Temas:
Business communication.
Strategic planning.
Corporate culture.
Organizational Culture
Communication dans l'entreprise.
Planification stratégique.
Culture organisationnelle.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Business communication
Corporate culture
Strategic planning
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Part I: Introduction
  • Advising "the room where it happens": the business case for business acumen
  • Part II: Communications, business acumen, and the c-suite
  • The communicator as integrator
  • Why business acumen matters more than ever
  • From farm to pharm: business and life lessons learned in the barnyard
  • Part III: Finance and investor relations
  • Taking the numb out of numbers: working with the office of the CFO
  • The partnership between corporate communications and investor relations
  • Part IV: Human resources and employee engagement
  • Mastering business means first understanding your people
  • Employees as drivers of corporate brand and reputation
  • Have a seat at the table-not on the fringes
  • Part V: Corporate strategy, innovation, and legal
  • Collaborating with strategy and innovation: taking on the challenge to "communicate the amoeba"
  • Telling the story of value creation
  • Lessons from my father: bringing the "greener rules" to corporate strategy and planning
  • Understanding the corporate legal department
  • Part VI: Marketing, brand, and data analytics
  • Driving to the right place: aligning communications with business goals and objectives
  • Peas in a pod: communications and the chief marketing officer
  • Learn the language of business and keep what you earn
  • Part VII: Social responsibility and transparency
  • Trust, truth, and transparency: why hard facts and corporate honesty matter
  • How communicators can help corporations make a difference
  • Communications for social good
  • Part VIII: Communication and corporate transformations
  • Building communications' influence during corporate transformation
  • Accentuate the positive: the communicator's catalytic effect
  • Communications leadership that strong leaders expect
  • Part IX: Summing up
  • Observaations and conclusions from "masters of business"
  • Resources on business acumen
  • Glossary
  • Index.

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