Mastering business for strategic communicators : insights and advice from the C-suite of leading brands /

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"The most successful communication professionals today are no longer just experts at communication, but are masters of business. To serve as trusted advisors to the C-suite that help align and integrate cross-functional teams and departments across the enterprise behind business goals, communic...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Ragas, Matthew W., 1977- (Editor ), Culp, Ron, 1947- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley : Emerald Publishing Limited, 2018.
Edición:First edition.
Temas:
Business communication.
Strategic planning.
Corporate culture.
Organizational Culture
Communication dans l'entreprise.
Planification stratégique.
Culture organisationnelle.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Business communication
Corporate culture
Strategic planning
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