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Advertising in new formats and media : current research and implications for marketers /

The advertising universe is changing rapidly. New communication technologies such as live streaming, gaming, social media and social networking sites, online brand communities and blogs have given advertisers new platforms to communicate and promote their messages. Two remarkable phenomena are appar...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Pelsmacker, Patrick de, 1957- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley : Emerald Group Publishing Limited, 2016.
Colección:Online access with EBA: Emerald Business, Management & Economics.
Temas:
Acceso en línea:Texto completo