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Field guide to case study research in business-to-business marketing and purchasing /
This accessible field guide covers practical steps and contributes to behavioral theory by reporting intricate details on the strategies implemented by business-to-business firms within an inter-firm context. The coverage is deep, broad, and unique--the authors of the 14 papers all adopt the underst...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, U.K. :
Emerald Publishing,
2014.
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| Colección: | Advances in business marketing & purchasing ;
21. |
| Temas: | |
| Acceso en línea: | Texto completo |