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Interfirm networks : theory, strategy, and behavior /

Nearly all business-to-business firms interact and have contractual relationships with upstream, downstream and parallel operating enterprises. How firms design and implement these relationships effectively, overcome poorly performing network linkages, and manage change in interfirm networks are the...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Baxter, Roger, 1944-, Woodside, Arch G.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley : Emerald Group Pub., ©2011.
Colección:Advances in business marketing & purchasing ; v. 17.
Temas:
Acceso en línea:Texto completo