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Essays by distinguished marketing scholars of the Society for Marketing Advances /
This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors h...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Boston :
JAI,
2002.
|
| Colección: | Advances in business marketing & purchasing ;
v. 11. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Preface / Arch G. Woodside, Ellen M. Moore
- Advances in applied consumer behavior: a market segmentation programme / Henry Assael
- The interplay of cognitions and emotions in building services customers retention / Jean-Charles Chebat
- Technology and the new economy: implications for higher education and the marketing discipline / Joseph F. Hair, Barry J. Babin
- Selected issues in modeling consumer brand choice: the extended competitive vulnerability model / Michel Laroche
- Observations on some key psychometric properties of paper-and-pencil measures / Richard G. Netemeyer, Chris Pullig, William O. Bearden
- Marketing is a body of knowledge / Robert A. Peterson
- Distinguishing consumers' need for uniqueness from individuation and general need for uniqueness / Kelly Tepper Tian, William O. Bearden
- Social structural foundations of publication productivity in the Journal of Consumer Research / John P. Eaton, James C. Ward, Ajith Kumar, Peter H. Reingen.