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Essays by distinguished marketing scholars of the Society for Marketing Advances /
This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors h...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Boston :
JAI,
2002.
|
| Colección: | Advances in business marketing & purchasing ;
v. 11. |
| Temas: | |
| Acceso en línea: | Texto completo |