Essays by distinguished marketing scholars of the Society for Marketing Advances /

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors h...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: Society for Marketing Advances
Otros Autores: Woodside, Arch G., Moore, Ellen M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Boston : JAI, 2002.
Colección:Advances in business marketing & purchasing ; v. 11.
Temas:
Marketing.
marketing.
Sales & marketing.
Purchasing & supply management.
Business & Economics > Marketing > General.
Gestion d'entreprises.
Acceso en línea:Texto completo
Descripción
Sumario:This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.
Descripción Física:1 online resource (xii, 220 pages) : illustrations
Bibliografía:Includes bibliographical references.
ISBN:9781849501484
1849501483
ISSN:1069-0964 ;

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