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Getting better at sensemaking /
This work's 16 contributions fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do what needs to be done: scan environments better to find the weak signals on breakthrough technologies; understand shifts in customers' attitudes and behav...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Stamford, Conn. :
JAI Press,
©2000.
|
| Colección: | Advances in business marketing & purchasing ;
v. 9. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Getting better at sensemaking / |c edited by Arch G. Woodside. |
| 260 | |a Stamford, Conn. : |b JAI Press, |c ©2000. | ||
| 300 | |a 1 online resource (512 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Advances in business marketing and purchasing, |x 1069-0964 ; |v v. 9 | |
| 588 | 0 | |a Print version record. | |
| 520 | |a This work's 16 contributions fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do what needs to be done: scan environments better to find the weak signals on breakthrough technologies; understand shifts in customers' attitudes and behaviors; observe changes in behaviors of suppliers, governments, and other stakeholder groups; frame problems/opportunities better by deepening understanding on how we go about making sense of what is happening and can be made to happen; decide better by gaining deep knowledge on how decisions are actually made and can be improved (e.g., via systems thinking and simulating system operations to uncover powerful levers previously unrecognized); and, do better by applying new tools to learn what is really happening when planned strategies are converted into realized strategies. | ||
| 505 | 0 | |a Getting better at sensemaking : introduction / Arch G. Woodside -- Competence-based business processes within industrial networks : a theoretical and empirical analysis / Kimmo Alajoutsijärvi and Henrikki Tikkanen -- Studies on industrial marketing change processes: a theoretical review and suggestive framework / Per Andersson -- Management of the market research client/agency relationship / Ross Brennan -- Qualitative methods in business studies / Torben Damgaard, Per V. Freytag, and Per Darmer -- Negotiating international industrial projects: MNCS versus emerging markets / Pervez N. Ghauri -- Global integration of marketing and R & D: IMB's Haifa research laboratory and its "WebCutter" technology / Mel Horwitch [and others] -- Using case studies for theory testing in business-to-business research: the development of a more rigorous case study methodology / Wesley J. Johnston, Mark P. Leach, and Annie H. Liu -- Development of measures to assess customer perceived value in a business-to-business context / Jozée Lapierre -- Methods of country risk assessment for international market-entry decision / Joshua B. Levy and Eunsang Yoon -- Judgmental heuristics in overseas vendor search and evaluation: a proposed model of importer buying behavior / Neng Liang and Rodney L. Stump -- Research on business-to-business barter in Australia / Peter W. Liesch and Dawn Birch -- Hungarian tender buyers: some results of an empirical research study / Tibor Mandják and Judit Simon -- Business marketing as "politics" : identifying and managing political buying situations / K.E. Kristian Möller -- Portfolio of supplier-customer relationships / Robert Salle, Bernard Cova, and Catherine Pardo -- Ingredient branding : perspectives and problems of brand development in business to business enduser relations / Konstantin Theile and Wolfgang Burr -- Integration of qualitative and quantitative research approaches in business-to-business marketing / Gerhard A. Wührer and Thomas Werani. | |
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Perception. | |
| 650 | 2 | |a Perception | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 6 | |a Perception. | |
| 650 | 7 | |a Management & management techniques. |2 bicssc | |
| 650 | 7 | |a Sales & marketing management. |2 bicssc | |
| 650 | 7 | |a Business & Economics |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a Gestion d'entreprises. |2 eclas | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 650 | 7 | |a Perception |2 fast | |
| 650 | 7 | |a Unternehmen |2 gnd | |
| 650 | 7 | |a Organisatorisches Lernen |2 gnd | |
| 650 | 7 | |a Sinnkonstitution |2 gnd | |
| 650 | 7 | |a Aufsatzsammlung |2 gnd | |
| 700 | 1 | |a Woodside, Arch G. | |
| 776 | 0 | 8 | |i Print version: |t Getting better at sensemaking. |d Stamford, Conn. : JAI Press, ©2000 |z 0762306335 |w (OCoLC)44188864 |
| 830 | 0 | |a Advances in business marketing & purchasing ; |v v. 9. | |
| 856 | 4 | 0 | |u https://emerald.uam.elogim.com/insight/publication/doi/10.1016/S1069-0964(2001)9 |z Texto completo |
| 938 | |a Internet Archive |b INAR |n gettingbetterats0000unse | ||
| 994 | |a 92 |b IZTAP | ||